Ciamos

Bernadette Doyle

So why aren't you already getting lots of clients like this? Well there's a good chance that the bulk of your marketing and sales energy is invested trying to identify prospective clients and then convincing them that they need what you have to offer, instead of attracting and responding to individuals and organizations who are already looking for someone like you. 

The fact is that even as you read this, somewhere in the world, there is a group of people wrestling with problems that you can help them solve. They are crying out for what you have to offer. The only problem is, they haven't heard of you. They have no idea that you, or the solutions you provide, even exist. I can show you how to easily identify that crowd, and then call out 'I'm here!' in such away that they stampede towards you. 

You see, when you match up your skills and talents with the people in the world who really need you, there isn't a lot of selling or convincing to be done.
One of the most common errors I come across is people competing in overcrowded marketplaces. The personal development boom has left us with thousands of training companies, thousands of life coaches. 

When you describe yourself in these terms it is difficult for prospective clients to identify what makes you unique, so the onus is on you to be more visible and be able to prove that you are better, smarter and faster than 'all the others'. In case you haven't already noticed, it's hard work. It's a buyer's market. 

Yet it's a very short step from here into a seller's market, where the competition is vastly reduced. It starts when YOU recognise your unique skills and talents and express this to your prospective clients. And you ARE unique. There is NO-ONE else in the world with your combination of skills, talents and experience. No one. 

Very few people take the time to truly recognise and then communicate just how unique they are. Yet it's my belief that there is work in this world that can only be done by you, and as you step into this work, you find yourself with a natural monopoly.

Remember you aren't trying to sell to everybody!

Becoming a Client Magnet is about recognising the value of what you have to offer and then aligning yourself with those people in the world who can most benefit. Who are the people in the world who need your help? What problems are they experiencing? What are their hopes and desires? You may not know exactly where they are, but can you visualize them? As a group? Or as a certain individual? 

Of all the important steps you can take to become a Client Magnet, one of the first has to be to define the people in the world who need your help and with whom you want to work. This isn't an optional step. It is a must do. Over and over again I see 'would be' magnets diluting their marketing by trying to be all things to all people. 

As Joe Vitale puts it in his book Spiritual Marketing, 'When you reach a clear inner state of being about your service to the world, the world will come to you'.

Today take the time to really focus on those people who you can really help and spend some time figuring out how you can serve them. Stop trying to be all things to all people!

© 2007 Bernadette Doyle

Bernadette Doyle publishes her weekly Client Magnets newsletter for trainers, coaches, consultants, complementary therapists and solo professionals. If you want to get clients calling you instead of you calling them, then get your free tips now at www.clientmagnets.com